Beta Systems Appoints Lutz Otto as Sales Director for Identity & Access Management
Berlin, Germany. 16 October 2013 – Beta Systems Software AG announced today that it has appointed Lutz Otto as Director Sales Identity & Access Management (IAM). The appointment is effective as of 1 October 2013. In this newly-created position, Lutz Otto will manage all Beta Systems’ sales activities for its growing IAM market in Europe. He reports directly to the company’s CEO, Stefan Exner.
“I am very pleased to have Lutz Otto on board as a sales director for Beta Systems. I worked with him in an earlier position and know he has excellent qualities for the job,” comments Stefan Exner, CEO of Beta Systems Software AG. “He has a particular talent for direct sales to key accounts and for building up an effective partner network.”
Prior to joining Beta Systems, Lutz Otto was Vice President Sales EMEA at the US company Rimage Corporation. He was previously at Sony for almost 20 years, where he moved up the echelons in several marketing and sales positions.
Beta Systems recently announced that it is significantly expanding its channel sales activities. The company sees this as an important way to optimize its sales organization and drive broader and deeper market penetration, especially in the IAM sector.
To support these goals, Beta Systems recently created a new partner management division, which develops and implements strategies for working with partners in the areas of product sales, implementation services and technology. Walter Teichert, previously responsible for Beta Systems’ European sales, is now managing the company’s partner management activities.